Good morning. Driftly grew 21% this week.
Here is what Amelia did, what moved downloads, and the four things that need your OK.
Downloads, 7 days
8,017
▲ +21%
Page conversion
31.4%
▲ +3.8 pts
Rating
4.6
2,814 ratings
Search Ads CPI
$1.42
▲ target $1.60
First-time downloads, last 28 days
Dots mark changes Amelia shipped. Hover for details.
- Promo text live in 8 languages
- Search asset winner rolled out
- Header video live everywhere
Store health
10 findings. 9 fixable in one click.
- ●Promotional text empty in 31 of 39 languages
- ●27 languages have stub descriptions
- ●"Boost listing" purchase is in English in 38 languages
Waiting for your OK
4 itemsListings · High impact
Keywords for 24 languages use only 35 to 60 of 100 characters
Amelia drafted fuller keyword sets from themes you already rank for. No new themes added.
Creative · High impact
Canadian French screenshot set
8 screenshots rendered with CAD-neutral price chips. Passed Apple's size check.
Search Ads · Medium impact
Raise exact-match bid on "sell furniture" to $1.10
Converts at 61%, CPI $0.94. Stays inside your $1,500 monthly cap.
Reviews · Medium impact
4 drafted replies to recent 2-star reviews
All about the listing photo upload bug fixed in 3.4.0.
This week in five lines
Oct 13 to Oct 19
- 1Downloads up 21% week on week, led by search (+34%). The jump lines up with the header video going live in all languages on Oct 15.
- 2The search asset test finished: the benefit headline beat the logo by 18% in taps from search. It is now live on every storefront.
- 3Brazil and Italy convert above 40%. Canada sits at 14%, because the Canadian page still shows the US screenshots with dollar prices.
- 4Search Ads spent $1,138 of the $1,500 budget at $1.42 per install. 6 search terms promoted to exact match, 11 added as negatives.
- 5Next: Canadian French screenshots, and a screenshot order test (app first vs people first) in the US and Canada.
Where downloads come from 7 days
Conversion by country page view to download
| Country | Views | Conversion |
|---|---|---|
| US | 5,107 | 22.7% |
| BR | 1,127 | 59.7% |
| FR | 514 | 47.5% |
| GB | 421 | 30.9% |
| IT | 368 | 43.8% |
| DK | 902 | 41.1% |
| CA | 410 | 14.1%needs work |
Ship log
All releases →- Oct 17Experiments Screenshot order test live in US and Canada (50/50)
- Oct 16Creative Search videos re-rendered currency-neutral for shared languages
- Oct 15Creative Header video live in all 39 languages
- Oct 15Listings Promotional text live in 8 languages, no review needed
- Oct 15Purchases "Boost listing" localized to 39 languages, sent to review
- Oct 14Google Play Play listing pushed for 8 languages