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asopilotDriftly

Apple Search Ads

One ad group per search intent, each sending people to the page that matches what they searched for. Amelia tunes bids weekly toward your target cost per install and can never go past your budget.

Spent this month

$1,138

of $1,500 cap

Installs

802

▲ +12% vs last month

Cost per install

$1.42

▲ target $1.6

Tap to install

35%

2,310 taps

Monthly budget used1,138$362 left · Amelia cannot raise the cap

Ad groups

IntentLands onKeywordsSpendInstallsCPIStatus
Sell furnitureFurniture page14$312331$0.94scaling
ElectronicsElectronics page11$268171$1.57steady
Competitor switchSwitch page8$341164$2.08watching
Discovery (broad)Default pagesearch match$217136$1.60harvesting

This week's search-term harvest

Real searches from the discovery campaign. Winners become exact keywords, wasters become negatives.

  • "sell my couch"

    Promote to exact · converts 58%

  • "used kids bike"

    Promote to exact · converts 49%

  • "free stuff near me"

    Add as negative · converts 3%

  • "car dealership"

    Add as negative · converts 0%

Guardrails

  • ✓ Monthly cap of $1,500 that Amelia can never raise
  • ✓ Pause any keyword that spends $25 with zero installs
  • ✓ No new campaigns without your OK
  • ✓ Every bid change can be undone in one click
Competitor switch costs $2.08 per install, above your target. Amelia is testing the Switch page with "Verified sellers only" up front before cutting the bid.