asopilotDriftly
Weekly report · Oct 13 to Oct 19
Driftly on iOS and Google Play. Written by Amelia every Monday. Share the link or export a PDF for your team or client.
The short version
- 1Downloads up 21% week on week, led by search (+34%). The jump lines up with the header video going live in all languages on Oct 15.
- 2The search asset test finished: the benefit headline beat the logo by 18% in taps from search. It is now live on every storefront.
- 3Brazil and Italy convert above 40%. Canada sits at 14%, because the Canadian page still shows the US screenshots with dollar prices.
- 4Search Ads spent $1,138 of the $1,500 budget at $1.42 per install. 6 search terms promoted to exact match, 11 added as negatives.
- 5Next: Canadian French screenshots, and a screenshot order test (app first vs people first) in the US and Canada.
Downloads, 7 days
8,017
▲ +21%
Page conversion
31.4%
▲ +3.8 pts
Rating
4.6
2,814 ratings
Search Ads CPI
$1.42
▲ target $1.60
Downloads, last 14 days, with what shipped
Tests
- Screenshot order: app first vs people firstrunning
- Search asset: benefit headline vs logowon +18%
- Header: text overlay vs clean photolost -4%
Search Ads
$1,138 of $1,500 spent · 802 installs · $1.42 per install against a $1.6 target.
Competitors
- Tradeloop: New screenshots: leads with 'Verified buyers'
- Swapr: Launched in-app event: 'Moving Season Sale'
- Resellr: Raised Pro price from $4.99 to $6.99
Everything that shipped
- Oct 17ExperimentsScreenshot order test live in US and Canada (50/50)
- Oct 16CreativeSearch videos re-rendered currency-neutral for shared languages
- Oct 15CreativeHeader video live in all 39 languages
- Oct 15ListingsPromotional text live in 8 languages, no review needed
- Oct 15Purchases"Boost listing" localized to 39 languages, sent to review
- Oct 14Google PlayPlay listing pushed for 8 languages
- Oct 13ListingsWhat's new for 3.4.0 uploaded in 8 languages