Apple Ads
A small budget Apple Ads playbook for indie apps
Exact match, competitor keywords, a modest daily budget and patient bid raises. How to run a first Apple Ads campaign, and when your niche is too crowded.
8 min read
Blog
App Store optimization guides for indie developers.
Field notes for indie developers and small studios. Every claim about Apple is checked against Apple's own documentation, with sources at the end of each post.
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App Review
How to write App Store Notes for Review that pass
Guideline 2.3.1(a) rejects generic Notes for Review. A template, good and bad examples, demo account tips and a checklist, updated for 2.5.19.
8 min read
Keywords
App Store subtitle and keyword field: a practical guide
How to fill the 30 character name and subtitle and the 100 character keyword field, use localizations, and test changes one at a time.
7 min read
Screenshots
Preparing App Store screenshots for iPhone Duo
iPhone Duo screenshot sizes for both displays, the April 2027 requirement, upload status, and how to make them from iPad captures without the device.
7 min read
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