asopilot

Experiments · rolling out

Stop guessing which screenshots sell.

Amelia runs Apple's product page tests one at a time, declares the hypothesis up front, and waits for a real answer before calling a winner.

What you get

  • Hypothesis first

    Every test states what it expects and the smallest lift worth finding before it starts.

  • Honest statistics

    Methods that stay valid when you look early, so a lucky streak never gets called a win.

  • A playbook that grows

    Every result is saved with its effect size and shapes the next test.

Rolling out now. Try it with sample data in the demo.

won14 days

Search asset: benefit headline vs logo

+18% taps from search

5%9%Day 1: treatment 6.8% vs control 6.1%Day 2: treatment 7.1% vs control 6%Day 3: treatment 7.2% vs control 6.3%Day 4: treatment 7% vs control 6.2%Day 5: treatment 7.3% vs control 6%Day 6: treatment 7.2% vs control 6.1%Day 7: treatment 7.4% vs control 6.2%Day 8: treatment 7.1% vs control 6.1%Day 9: treatment 7.3% vs control 6.3%Day 10: treatment 7.2% vs control 6%Day 11: treatment 7.4% vs control 6.2%Day 12: treatment 7.3% vs control 6.1%Day 13: treatment 7.1% vs control 6.2%Day 14: treatment 7.2% vs control 6.1%AB
A · controlB · treatment

How it works

Three steps. Then it runs every week.

  1. 01

    Amelia proposes a test

    Based on your audit and what has worked for similar apps.

  2. 02

    You approve

    See both versions and the traffic split.

  3. 03

    Winners roll out

    Losers roll back. You get a one-page result to forward.

Questions

How long does a test run?

Usually one to three weeks, depending on your traffic. Amelia tells you up front.

Works well with

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