
Experiments · rolling out
Stop guessing which screenshots sell.
Amelia runs Apple's product page tests one at a time, declares the hypothesis up front, and waits for a real answer before calling a winner.
What you get
Hypothesis first
Every test states what it expects and the smallest lift worth finding before it starts.
Honest statistics
Methods that stay valid when you look early, so a lucky streak never gets called a win.
A playbook that grows
Every result is saved with its effect size and shapes the next test.
Rolling out now. Try it with sample data in the demo.
Search asset: benefit headline vs logo
+18% taps from search
How it works
Three steps. Then it runs every week.
01
Amelia proposes a test
Based on your audit and what has worked for similar apps.
02
You approve
See both versions and the traffic split.
03
Winners roll out
Losers roll back. You get a one-page result to forward.
Questions
How long does a test run?
Usually one to three weeks, depending on your traffic. Amelia tells you up front.
Works well with

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